There are two shops in surat area its shows the competition level.

One Shop name is “અંકલ 20 રૂપિયા વાલા” and other shop name is “અંકલ 7 રૂપિયા વાલા “
these guys are doing good job.

They are selling Houseware and cutlery item. All products are in one rates 20 INR and 7 rs INR.

When we talked about Globally during recession of the nineties period a “100 yen store” concept started emerging in Japan and this store selling whole range of item from Houseware to cutlery item in same 100 yen coin and that time earning nickname of “single coin store“.100 yen store concept tapped into changing consumer psyche.
at present there are estimated 1000 plus stores in japan.


Hence,after all Quality, consistency, scalability and service matter.